2.01.2005

Splendid

In another lifetime, I wrote advertising copy and worked on a Web site for Splenda, one of my previous employer's clients. Splenda is a no-calorie sweetener that actually comes from sugar. They do some sort of weird voodoo to it, and abracadabra, it's Splenda, a no-calorie, no-carbohydrate sugar replacement.
Brilliant, huh? People seem to think so, as they are picking up boxes upon boxes of the stuff.
However, people including the Sugar Association and the folks who make Equal are getting into a sugar-induced tizzy, and are suing Johnson & Johnson, the folks who make Splenda, for misleading customers. Apparenetly, the voodoo that J&J uses has something to do with chlorine, and the Sugar Friends want the people to know.
I'll be interested to see how all this turns out, and I wonder how, or if at all, it will affect my previous employer. These are folks that laid me and others off three days before Christmas, so I'm not totally sympathetic.

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